Saturday, October 26, 2019
Pluto Essays -- essays research papers
In the outer limits of our solar system there is a planet unlike any other, Pluto. Pluto was discovered in February of 1930 by an American astronomer, Clyde Tombaugh. It is the only planet to have been discovered by an American. All though we have known of the existence of Pluto for over thirty years now, there are still many mysteries surrounding this celestial body. Being the farthest planet has made it difficult to study Pluto, Adding to the obscurity of this strange planet is that the capability to send spacecraft such distances has never been achieved. Through the wonders of science and astronomy, there are many things that can be determined, concluded, and hypothesized about this obscure planet.      Pluto’s discovery was actually a fortunate accident. Clyde Tombaugh was searching for a ninth planet to explain inconsistencies in the orbits of Neptune and Uranus. Once further research was done regarding Pluto it was determined that the size of Pluto was too small to account for the irregularities of the orbits. Astronomers continued to search for a tenth planet, â€Å"Planet X.†The calculations that made scientists to believe this have since been proven incorrect by the Voyager 2. With the more accurate mass of Neptune that Voyager 2 was able to produce, the discrepancies of the orbit were explained. It is no longer believed that there is a tenth planet.      Since it’s discovery, the legitimacy of Pluto as actually being a planet, has long been debated. The numerous irregularities found when studying Pluto, coupled with its miniscule size has made it the object of controversy. For a while it was believed that Pluto could have possibly been another moon of the planet Neptune. This was often believed due to similarities between Pluto and the Neptune moon Triton. Triton and Pluto have similar surface and atmospheric properties, both being of near equal temperatures. Many believe that Triton was also once independent from Neptune, and that Triton, like Pluto, came from the Kuiper Belt explaining such relations. Also, both Pluto and Triton have very unusual orbits which does lead some to believe that there is a cosmic connection between the two.      Upon ruling out the possibility of Pluto being another moon of Neptune, Pluto was then classified by the International Astronomical Union ... ... it greatly differs from the Earth’s distance of 147.5 kilometers from the sun at perihelion. Astronomers can best study Pluto when it is at perihelion, unfortunately, it only happens once in its 248.8 year orbit.      As we continue to extend out reach to the outer solar system, we are constantly learning more and more about Pluto. While the information that astronomers have is limited, every piece helps them to make further hypothesis about the planet. In just a short time Astronomers have been able to make great leaps gathering information to better understand Pluto. Hopefully, with continued space travel and research, we can continue to learn about the unusual planet.                Sources †¢Ã‚     www.solarviews.com/eng/pluto.htm †¢Ã‚     www.nineplanets.org/pluto.html †¢Ã‚     nssdc.gsfc.nasa.gov/planetary/planets/plutopage.html †¢Ã‚     www.lowell.edu/users/buie/pluto/pluto.html †¢Ã‚     IAU press release from January 1999. â€Å"The status of Pluto: A clarification Pluto Essays -- essays research papers In the outer limits of our solar system there is a planet unlike any other, Pluto. Pluto was discovered in February of 1930 by an American astronomer, Clyde Tombaugh. It is the only planet to have been discovered by an American. All though we have known of the existence of Pluto for over thirty years now, there are still many mysteries surrounding this celestial body. Being the farthest planet has made it difficult to study Pluto, Adding to the obscurity of this strange planet is that the capability to send spacecraft such distances has never been achieved. Through the wonders of science and astronomy, there are many things that can be determined, concluded, and hypothesized about this obscure planet.      Pluto’s discovery was actually a fortunate accident. Clyde Tombaugh was searching for a ninth planet to explain inconsistencies in the orbits of Neptune and Uranus. Once further research was done regarding Pluto it was determined that the size of Pluto was too small to account for the irregularities of the orbits. Astronomers continued to search for a tenth planet, â€Å"Planet X.†The calculations that made scientists to believe this have since been proven incorrect by the Voyager 2. With the more accurate mass of Neptune that Voyager 2 was able to produce, the discrepancies of the orbit were explained. It is no longer believed that there is a tenth planet.      Since it’s discovery, the legitimacy of Pluto as actually being a planet, has long been debated. The numerous irregularities found when studying Pluto, coupled with its miniscule size has made it the object of controversy. For a while it was believed that Pluto could have possibly been another moon of the planet Neptune. This was often believed due to similarities between Pluto and the Neptune moon Triton. Triton and Pluto have similar surface and atmospheric properties, both being of near equal temperatures. Many believe that Triton was also once independent from Neptune, and that Triton, like Pluto, came from the Kuiper Belt explaining such relations. Also, both Pluto and Triton have very unusual orbits which does lead some to believe that there is a cosmic connection between the two.      Upon ruling out the possibility of Pluto being another moon of Neptune, Pluto was then classified by the International Astronomical Union ... ... it greatly differs from the Earth’s distance of 147.5 kilometers from the sun at perihelion. Astronomers can best study Pluto when it is at perihelion, unfortunately, it only happens once in its 248.8 year orbit.      As we continue to extend out reach to the outer solar system, we are constantly learning more and more about Pluto. While the information that astronomers have is limited, every piece helps them to make further hypothesis about the planet. In just a short time Astronomers have been able to make great leaps gathering information to better understand Pluto. Hopefully, with continued space travel and research, we can continue to learn about the unusual planet.                Sources †¢Ã‚     www.solarviews.com/eng/pluto.htm †¢Ã‚     www.nineplanets.org/pluto.html †¢Ã‚     nssdc.gsfc.nasa.gov/planetary/planets/plutopage.html †¢Ã‚     www.lowell.edu/users/buie/pluto/pluto.html †¢Ã‚     IAU press release from January 1999. â€Å"The status of Pluto: A clarification
Thursday, October 24, 2019
Newspapers -- essays research papers
The front page of a newspaper provides a great deal of information on various subjects. Most newspapers include a weather forecast, an index or brief description of articles inside the paper, and a small sports scorecard to accompany the local and national news. Newspapers also concentrate on how to grab the attention of readers. They most commonly use a larger, darker type of print, mixture of color, and/or pictures on the front page of the paper. A newspaper’s job is to update people on the happenings around the world as well as in their own community. Community size often may influence or even dictate the findings on the front page of a newspaper. Normally the front page of a newspaper lets a person in on the findings throughout the remaining sections of the paper. A small index, or article description containing page numbers, usually shows a reader what the rest of paper contains. Accompanying this index, usually a forecast of the weather to come in the next few days manages to make it on the front page also. Some papers actually save the die-hard sports fans some time by having a miniature scoreboard recapping the scores of the day before. Remember that this doesn’t apply to all papers only to some. Newspapers constantly look for more readers and to help attract these readers many attempt to dress up their paper. While some papers remain basic and plain, others add color and size to font in a try to appeal to readers. Background color adds a little life to an otherwis...
Wednesday, October 23, 2019
Hitler Was a Bad Leader
One of the most controversial topics in history is whether or not Hitler was a good leader; to this I say he wasn’t. During Hitler’s reign of power, more like reign of terror, he may have brought success to the world but none of it can undo his damage; none can ever compensate for the lives he took. Hitler was a terrible leader in that he manipulated the young, he was very hypocritical, and he caused the Jewish Holocaust. Hitler may have done more damage than good; however, he did know what he was doing. Hitler knew he needed supporters, and so he went to the people who would be the easiest to bring to his side.According to Hitler himself in his speech at Reichsparteitag in 1935, â€Å"He alone, who owns the youth, gains the Future! †Hitler’s manipulation of the youth succeeded into misleading an entire generation of idealistic German boys with the idea of racial and national superiority. Hitler strongly believed that any race or appearance different from what he claimed perfect, which was to be blonde with blue eyes, were to be destroyed. He used these â€Å"perfection†of people to become his base of support to help him carry out his barbaric attacks and later the holocaust.The young children did not know any better than to listen to their leader, so they acted without question, basically willingly helping him commit his sickening mass murder. The fact that he chose to manipulate younger children shows how pathetic he really was in that he wanted them because they were easier. Aside from his manipulating of innocent children to become his personal slaves, another reason he was a horrific leader was that he was a hypocrite. Hitler is most known for his act of murdering thousands of Jews because they were not blonde with blue eyes, but in reality, who is he to judge?Last time I checked, Hitler wasn’t even German but Austrian with black hair. This shows that he was an extremely racist man in that he attempted to take ou t an entire race because they were not his preferred ethnicity. This also shows that he was not fit to be a leader in that leaders are supposed to practice equality of all people, and are supposed to be of exemplary character. Seeing how he let his racist ways control him into committing such horrendous crimes just adds to how bad of a leader he really was.When someone first hears the name Hitler, there is usually a strong negative connotation that comes with it in that most people relate him directly to being the cause of the holocaust. The first reason he should never have been leader was that any person with such a sick and compulsive mind should never be in power. Already having such a fixed mindset, it should have been known that he would only do damage with his power. According to those around him, Hitler’s reasoning for the killing was that Jews were the cause of Germany’s problems.First of all, with no actual proof, it shows that Hitler acted on feeling instead of reason which obviously would only lead to downfalls. It also shows that he was a liar, and never should a country have such a ruler. Even if it is what he believed, it also shows he acted on impulse and simply what he believed instead of what was for the good of everyone. However, if he would still try to persuade people that he believed it really was for the good of all, it then just shows how he had the worst judgment and should not have been named ruler.Hitler was one of the worst rulers in our history because of his lack of good judgment and because of his wrong doings. Hitler gained support through the manipulation of innocent minds, which shows he was weak. He lived and spoke through hypocrisy, especially when he acted in killing thousands of Jews because of something they could not change. Hitler may have had some minimal success in adding to the world, but his injustices will forever shame him into being a horrible leader.
Tuesday, October 22, 2019
Facts About WW2
Facts About WW2 Free Online Research Papers I. The War Begins A. The Italian invasion of Ethiopia might be considered by some to be the starting point of WWII, but in the US perspective the war began in Asia. Even when the Germans re-occupied the Rhineland (territory given to France after WWI), Europe did not stir. In 1937, Japan launched a full-scale attack on China- attacking its 5 northern provinces. 1. This threatened US investments and other interests in the region as well as US access to several vital materials- especially rubber. 2. When President Roosevelt tried to rally public support for a US response (he proposed some kind of â€Å"quarantine†on Japan) his efforts fell flat- the public wanted nothing to do with it. 3. The depth of the US public commitment to isolation was revealed when, in December 1937, the Japanese bombed and sank a US gunboat (Panay) in broad daylight. The Japanese claimed it was an accident and the US public forgave them. B. Hitler began to make his move in 1938. In March, his forces swept into Austria and Hitler declared an â€Å"Anschluss†- Union with Austria. He then demanded that Czechoslovakia give him the Sudetenland- land on the German border that was occupied mainly by ethnic Germans. Czechoslovakia refused, but while it had a decent army, it was no match for the Germans without the support of others. Instead of offering support, Britain and France met with Hitler in Munich to discuss his demands. 1. This produced the famous â€Å"Munich Accords.†Britain and France agreed to support Hitler’s claims on the Sudetenland in return for a promise from Hitler that, â€Å"This is the last territorial claim I have to make in Europe.†2. Neville Chamberlain, the British Prime Minister, went home to a hero’s welcome for having prevented war. C. Despite his promise of Munich, Hitler seized the remainder of Czechoslovakia in early 1939 and started to threaten Poland. After signing a non-aggression pact with Stalin in August 1939, Hitler invaded Poland (September). D. Having formal alliances with Poland, Britain and France declared war on Germany two days after the invasion of Poland. III. Global War A. Following his victory in Poland, Hitler took little action for several months. Many believed that he was finished and would be satisfied with the territory he had conquered. 1. In the US, Roosevelt tried to get the Congress to allow the sale of arms to England and France, but he got only partial victory. Congress permitted the sale of weapons, but continued to demand that it be on a cash and carry basis- England and France would have to pay for anything they bought with cash. Isolationism was still strong in the US. B. Then, starting in November, Hitler invaded the West- taking Finland, Denmark, Norway and Belgium en route to Paris. Joined by Italy, the Axis powers took France on June 22 1940. C. With Britain now facing Germany virtually alone, attitudes in the US began to change. There was still a huge movement against entering the war, but Congress did approve measures that allowed the administration to begin making preparations for war. 1. In September, 1940, Congress approved the first peace-time military draft in American history. 2. By December, 1940, Britain was virtually bankrupt, and the Congress abandoned it’s â€Å"cash and carry†policy, implementing the new â€Å"lend-lease†policy. It allowed the President to â€Å"lend†or â€Å"lease†armaments to any nation deemed vital to the interests of the US. 3. The US became, in Roosevelt’s words, â€Å"the arsenal of democracy.†4. Still, the US did not enter the war, and satisfied with an air campaign designed to weaken the British in preparation for an eventual invasion, Hitler turned his attention east. He invaded Russia, in violation of their mutual non-aggression pact, in June 1941. 5. Roosevelt, convinced that US entry into the war in Europe was inevitable, met with Winston Churchill, the British leader, in August, 1941 a. Meeting aboard the USS Augusta, Churchill agreed that if the US entered the war, England would support US plans for the post-war order. This agreement, called the Atlantic Charter declared that the aims of the war were not to capture anyone’s territory, but simply to restore democracy and freedom of the seas, to establish a post war trading system which focused on free and open trade, to develop post-war international institutions that would provide some kind of international security, and which would demand the disarmament of belligerent states. b. Roosevelt knew that the American people would very likely resist entry into the war if these points were not agreed upon beforehand. D. In Asia, the crisis in Europe emboldened Japan, which proceeded to invade Southeast Asia- taking territories controlled by the French and British there. 1. Roosevelt was finally able to get Congress to respond to Japanese aggression in Asia, but Congress would approve only an economic response. The US imposed an embargo on the sale of oil and steel to Japan first. Following the Japanese invasion of Indochina, which threatened US rubber supplies, the US froze all Japanese assets in American banks. 2. The German invasion of Russia was particularly important, because it made a Japanese assault on the Russian Far East less urgent. The Japanese realized that the US economic stranglehold posed a more immediate threat and moved up plans to attack the US directly. The original Japanese war plan was designed to avoid a direct fight with the US, as Japan believed it could achieve its objectives by seizing most of the territory from Russian Siberia to Indonesia, which was rich in natural resources that Japan needed. E. The US gradually became more intimately involved in the British war effort as both American merchant ships and warships came to be used to ship arms and to protect others’ ships that were carrying arms. This led inevitably to numerous cases of German submarine attacks on American shipping. F. Still, the US public wanted to stay out of the war. They would remain opposed to US entry into WWII until the Japanese Attacked Pearl Harbor on December 7, 1941. 1. Japan was desperate. Her oil reserves were very low and would have run out by the end of 1942. 2. Though the US was expecting some kind of attack, it was expected more in the Philippines than elsewhere. 3. The attack on Pearl Harbor was a complete surprise. It left the US Pacific Fleet crippled, killing 2,403 people, destroying 8 battleships and most the the Pearl Harbor aircraft fleet. 4. Nevertheless, the attack on Pearl Harbor was a failure for the Japanese. a. They were unable to destroy the US aircraft carrier battle groups, which had gone to sea days before. b. They failed to destroy the huge oil reserves at Pearl, which would have take months to restore. c. The attack unified the American people, who immediately shifted from an isolationist to a war footing. 5. On the day following the attack, the US declared war on Japan. Germany declared war on the US shortly after and the war had become genuinely global in scope. II. The course of the war. A. By mid-1940, England faced Germany alone. Instead of invading England immediately, Hitler decided to try to break down British defenses through an air campaign. The Battle of Britain was a long, sustained bombing campaign of England’s major cities. 1. Most historians now regard this as one of Hitler’s great mistakes. The bombing of London in particular united the British and strengthened their determination to fight to the last man. More important, it gave the British time to build up their own air force and to otherwise prepare for war. 2. A second major mistake of Hitler was his decision to invade Russia while the air campaign against England was still underway. The invasion of Russia in June, 1941, seemed to be an initial success- Stalin’s army was still unprepared and many of his Generals were inexperienced. a. However, as virtually every European invader from the past has learned, a successful invasion of Russia has to be completed before the bitterly cold Russian winter set in. Though Hitler moved quickly into Russia, taking huge chunks of territory as quickly as he had in Poland and France, he was not able to capture Moscow before the winter hit. b. Hitler’s army in Russia made another huge mistake- it treated conquered Russians with great brutality. This was a mistake because by most accounts, most Russians in Western Russia especially were not fond of life under Stalin. Had the Germans treated them well, they may have joined the German side. Instead, they became violently anti-German and conducted guerilla attacks on German forces throughout the war. B. Upon entering the war, the first US goals were to win the War of the Atlantic and to drive the Axis powers out of North Africa and back into Europe. 1. Some 400 Allied ships were lost on the Atlantic to German attack in 1942, and that number increased to 900 in 1943. However, as US ship production achieved full operation, the US and British began to turn the tide in 1943. C. Winning WWII in Europe 1. North Africa Campaign (Operation Torch) a. Axis were winning North Africa (threat to Middle East oil and Suez Canal) b. Erwin Rommels Afrika Korps sent c. Oct. 1942 Bernard Montgomery stopped advance at El Alamein turning point d. Nov. 1942 Dwight Eisenhower landed in Morocco and Algeria e. First action U.S. battered at Kasserine Pass f. May 13, 1943 surrendered at Tunis (Tunisia) 2. FDR and Churchill met for Casablanca Conference (Jan. 1943) a. Unconditional surrender of Axis called for. b. Plan invasion of Italy through Sicily c. Priority to win control of Atlantic 3. Battle of the Atlantic a. By 1942, 500 Allied ships lost to Germans, 900 lost in 1942 b. Sonar, depth charges, air patrols, radar c. Atlantic won by May, 1943 d. After summer, 1944, no Allied vessels lost 4. Sicily and Italy (Operation Huskey) a. July 10, 1943 250,000 Am. and Br. troops landed in Sicily b. July 25, Mussolinis govt fell he was imprisoned c. Sicily fell in 38 days! d. Italy agreed to surrender and switch sides! -Pietro Badoglio new Premier e. Battle of Italy became a bloodbath 5. While Battle of Italy going on, Allies met again to discuss strategy a. Conferences in Washington and Moscow b. Planned an invasion of Europe c. Nov 23 Big Three (FDR, Churchill, Stalin), or Grand Alliance met at Teheran, Iran -Stalin wanted relief -Feb 1943 Russians stopped German advance at Stalingrad d. By end of 1943, events favoring Allies -Bombing of Germany -By Spring, 1944, Allies control the air e. Planned invasion of Western Europe (Eisenhower put in charge of Operation Overlord) 6. Operation Overlord a. After France fell, Nazis fortified coast, weak spot was Normandy b. Allies amassed 3m troops, tons of equipment in S. England c. Prior to invasion, Allies sent 20,000 paratroopers to clear the beaches (five sites Omaha, Utah, Gold, Juno, Sword) d. Feigned attack at Calais; Hitler fell for it! e. At dawn, June 6 (D-Day) Allied army hit the beaches at Normandy f. July 25, Allies broke out g. Aug. 15, second invasion force landed on the Med. side of France (Cannes) h. Aug 25, Paris liberated i. By Sept, Allies reached Germany (Siegfried Line); talk of being home for Christmas j. Germany launched V-1 and V-2 rockets at England k. By late fall, Allies slowed down 7. Battle of the Bulge (Ardennes Forest, near Belgium) a. Dec. 16, Germans lunched last counteroffensive b. Pushed a bulge of some 50 miles into Allied line (75 miles across) c. Slowed Allied advance by 6 weeks; Russians entered Germany from the east d. 77,000 Allied casualties, 100,000 German e. By late Jan, the bulge had been wiped out f. But, before invading, one more conference 8. Yalta Conference (Crimea) to plan for post-war Europe a. Feb. 4-11, 1945 b. Ensured that Soviets would stay in war vs. Japan c. Planned another world organization (United Nations) 9. Fall of Germany (1945) a. Hitler still believed he could win! b. March 6 bridge at Ramagen (Rhine) captured c. Took Ruhr Valley (heavy industry), dropped 245,000 tons of bombs on German cities (saturation bombing) d. Before victory complete, FDR died in Warm Springs, GA on April 12, 1945 e. April 16 Red Army launched massive attack on Berlin f. April 25 US and USSR armies met at the Elbe g. April 28 Mussolini captured with his mistress h. April 30 Hitler and Eva Braun commit suicide i. May 2 Berlin fell to Soviets j. May 7 Karl Doenitz (U-boat commander), Hitlers successor, surrendered to U.S. k. May 8 repeated with all Allied reps present (V-E Day) B. After defeating the Nazis, the Japanese still had to be defeated Research Papers on Facts About WW2Appeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaGenetic Engineering19 Century Society: A Deeply Divided EraDefinition of Export QuotasMarketing of Lifeboy Soap A Unilever ProductTwilight of the UAWWhere Wild and West MeetHip-Hop is Art
Monday, October 21, 2019
Free Essays on Symbols And Imagery
In A Midsummer Night’s Dream, William Shakespeare brilliantly uses the night as a motif which plays a valuable role in the play. He combines this motif with the related symbols of the play to demonstrate the power of night and its correlation with love and vision. He uses symbolism and imagery to develop the motif and makes extensive use of the night forest which, in part, helps the situation of the four young lovers, one of the main plots of the play. It might seem strange that Shakespeare would choose a forest at night as the main setting for a comedy; the dark forest serves as the center of the play’s world, ousting Athens, a city that was regarded as the center of ancient Greek civilization. The darkness of the night is intensified in the forest; the dark is intense enough for the characters to fear being alone. Helena cries out to Demetrius not to abandon her â€Å"darkling†, or in the dark (Act II, Scene 2, 85). When Lysander abandons Hermia, she is convinced that being alone in the dark could lead her to death: Speak, of all loves; I swoon almost with fear. No? Then I will perceive you are not nigh. Either death or you I’ll find immediately. (Act II, Scene 2, 153-155) The night symbolizes darkness and a state of blindness. It symbolizes mischief and madness, fairies and magic. The night forest provides a setting for dangerous and daring acts such as Hermia and Lysander’s plan to escape Athens. The lovers plan to execute their plan and meet at â€Å"deep midnight†(Act I, Scene 1, 223). The moon, which has been said all throughout the play to affect human behavior, is the only source of light at night which allows the lovers the see each other. Shakespeare associates the moon with love. In the opening scene of the play, Theseus is anxious to get married to Hippolyta. He complains â€Å"four happy days bring in/ Another moon: but O, methinks how slow/ This old moon wanes! She lingers my desires/ Like to a step-dame†(A... Free Essays on Symbols And Imagery Free Essays on Symbols And Imagery In A Midsummer Night’s Dream, William Shakespeare brilliantly uses the night as a motif which plays a valuable role in the play. He combines this motif with the related symbols of the play to demonstrate the power of night and its correlation with love and vision. He uses symbolism and imagery to develop the motif and makes extensive use of the night forest which, in part, helps the situation of the four young lovers, one of the main plots of the play. It might seem strange that Shakespeare would choose a forest at night as the main setting for a comedy; the dark forest serves as the center of the play’s world, ousting Athens, a city that was regarded as the center of ancient Greek civilization. The darkness of the night is intensified in the forest; the dark is intense enough for the characters to fear being alone. Helena cries out to Demetrius not to abandon her â€Å"darkling†, or in the dark (Act II, Scene 2, 85). When Lysander abandons Hermia, she is convinced that being alone in the dark could lead her to death: Speak, of all loves; I swoon almost with fear. No? Then I will perceive you are not nigh. Either death or you I’ll find immediately. (Act II, Scene 2, 153-155) The night symbolizes darkness and a state of blindness. It symbolizes mischief and madness, fairies and magic. The night forest provides a setting for dangerous and daring acts such as Hermia and Lysander’s plan to escape Athens. The lovers plan to execute their plan and meet at â€Å"deep midnight†(Act I, Scene 1, 223). The moon, which has been said all throughout the play to affect human behavior, is the only source of light at night which allows the lovers the see each other. Shakespeare associates the moon with love. In the opening scene of the play, Theseus is anxious to get married to Hippolyta. He complains â€Å"four happy days bring in/ Another moon: but O, methinks how slow/ This old moon wanes! She lingers my desires/ Like to a step-dame†(A...
Sunday, October 20, 2019
Promotional Strategy For The New Water Based Theme Park In Darling Harbor
Promotional Strategy For The New Water Based Theme Park In Darling Harbor Introduction and description of the enterprise Darling harbour is one of the recreational sites in Sydney, Australia. There are numerous entertainment and recreations sites at the centre. The main attractions of the harbour are Chinese’s Friendship Garden, Cockle Bay Wharf, IMAX Theatre, aquariums, exhibition centre, shopping centres and museum. The Sydney Harbour Foreshore Authority (SHFA) has established an ultra modern water based theme park.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More The park will offer entertainment for adults, teenagers and children. The main attraction for the theme parks will be water rides, travelling shows, great sceneries, food services, roll coasters; train rides fireworks, acrobatics, casinos and other forms of amusements. The theme park is about to open and there is need to carry out a successful promotional campaign so as to attract tourists in Austria as well as from other parts of the world. This paper outlines the promotional strategies for the theme park. Theme park mission statement The mission statement for this theme park is â€Å"to provide high quality amusement, fun and entertainment to all our esteemed customers in Australia and the world in general†Theme park core values The main core values of the water world theme park are; Customer focus: all products and services will focus on customers and satisfy their need. The theme park will provide High quality services and products. Good corporate culture: the theme park promotes teamwork among all stakeholders and employees satisfaction Safety and enthusiasm: the employees will ensure that the rides and other activities are safe. The ground will also be secured to ensure that there are no loss of property Compassion and honesty Theme park objectives To provide high quality services and amuseme nt to the local and international tourists To be a major tourist attraction in Australia To earn profits and gain at least 20% of the target market The promotional campaigns will promote the values, objectives and mission of the theme park (Aaker, 1998). All the promotional messages will be formulated so as to transmit the core values and mission of the park. Target market analysis and segmentation The main customers for the theme park will be from the local and the international community. In order to identify the target market, the main customers were identified and segmented appropriately (Cateora, Gilly Graham, 2010). The main segmentation was based on:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nationality Age Income Age: This is the most important classification. Based on age, the market can be subdivided into, children, teenagers, adults and elderly. The promotion al messages will be formulated so as to target the different groups. For the children, the promotion messages will be formulated so as to enlighten the parent as they are the decision makers and also the financiers. The theme park will be marketed as the best destination for kids to have fun and as well as their parents. Nationality: Based on this segmentation, there are two main types of customers; the local tourists who come from Australia and the international tourists who arrive from other countries. The two target markets have different cultures, language, norms, values and other characteristics and the promotion messages must be formulated so as to target them differently. Income: The theme park market will also be segmented based on income. The accommodation, rides, shops will be arranged so as to target different customers. For example, the hotel suites will be marketed such that there are luxurious suits for high income earners and the middle class suites for low income ear ners. Both international and local customers can be segmented as high, medium and low income earners. Competitor analysis The water based theme park has many competitors located in Australia and internationally. A competitor’s analysis was carried out and it involved competitor identification, laying out the main objectives of the competitors, determining their competitive advantages and outlining their promotional strategies (Tellis, 1998). Competitor identification: There are other theme parks in the same area as well as other businesses operating in the same region which offer similar services. These include: DreamWorld, Luna Park, Adventure World, White Water World, Sea World Gold Coast, Wanner Bro Movie World and Mack Water Coaster Track. These parks offer services that are closely related to the water based theme park be opened. Competitor objectives: Sydney Australia is one of the most competitive markets. The many competitors in the tourism business and their main obj ectives are: to maximize on their profits, increases their share in the market, to attract more customers and to develop new innovative amusement for the whole family.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More Promotional methods: most of the competitors in this market use print media, televisions, and advertisements in their websites as the primary promotional methods. A Strength Weakness, Opportunities and Threat analysis was carried out so as to evaluate the competitive advantages of the competitors. These were compared with the water based theme park being marketed (Pickton Broderick, 2005). The resulting SWOT analysis matrix is shown in the table 1 below COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Luna park Has amusements for the whole family Well established Has been in the business for a long period Has been used severally to film movies Very many rides such as tango train, wild mouse, flying saucer, spider among others (Luna Park 2013). The park has been closing and reopening very many times due to accidents (ghost train fire which killed 7 people ) , The park has also been closed by government due to safety issues There are pollution complains Mostly marketed as a kids destination Large Australian market Growing need for whole family amusement Possibility of another movie be filmed there Competition from other theme parks Government regulations Safety issues Environmental pollution concerns Water park Gold coast Over 15 years experience Good marketing strategies Good location(next to waner bros) Attracts both kids and grown ups Very many amusements and services such as surf rider, mammoth falls, Black hole, kamikaze among others (Water Park Gold Coast, 2013) Not many tourist attractions other than rides. tourist queue waiting for amusements Dirty facilities large Australian market Large foreign market Other competitors Safety issues New water based theme park Adequate facilities Safety and security are guaranteed The park will attract all age groups Quality services at affordable costs Other entertainment such as casinos, food, guest rooms and exhibition centre The marketing and promotional strategy will be unique. Lack of experience The park is new and not widely known There is a large local market The new services and equipment will attract many fans There is a large international market The already existing theme parks pose significant challenge to the new firm. Threat of other new theme parks be developed Identification of the competitive advantages From the SWOT analysis carried out, the main competitive advantages of the new water based theme park being established are: Safety and security: In the past, theme parks have bee faced with issues of security and lack of safety. The new theme park will position itself as having very safe and secu re amusement services. Quality: The qualities of the equipments at all the current theme park are old and dirty. The new theme park on the other hand has new equipments which are in line with modern theme parks. Wholesome entertainment: Most of the theme packs either target children or adults. The current water based theme park will target tourists from the entire divide. In addition, the theme park will have guest’s room, shops, food, casinos so as to attract more tourists. Market leader in pricing: In the short run, the park will offer services at a discounted rate so as to attract customers. The park will also strive to be a market leader in pricing and will charge lowest for their quality services (Ries Trout, 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Selections and Description of the Promotional Strategy There are different promotional strategies that can be used to market the new theme. The promotional strategy selected was based on the following factors (Kotler, 2003): Ability to reach the target market Visibility of the message Cost of the promotional strategy The target audience The main methods that will be used to promote the park are: Advertising: Advertisement creates awareness among local and foreign companies. Various advertisement messages will be prepared and sent through the different channels of communication. Sales promotions: Various sales promotions strategies will be used to market the new theme park (Kotler et al., 1998). These include: Free services: In order to penetrate the market, the park will offer free rides for everyone who has booked the tickets. All children who have booked tickets will be entitled to extra rides and this will motivate their parents to pay for them. This will be done for the first four months. Discounts: Frequent customers will be given a 20% discount so as to motivate them to keep coming. Any customer who comes to the park more than two times will be awarded this discount (Bowen Chen, 2001). Offering gifts: The visitors of the theme park will participate in a lottery so that they can win various prices such as free shirts, free rides, free accommodation for the family and other amusements. Public relations activities Public relation is one of the most important methods of linking the park with the community. In the recent past, most theme parks have been criticised as being dirty and causing pollution (Kotler Nancy, 2005). In line with this, the new theme park will participate in community clean up activities; carry out campaigns on pollution prevention and environmental protection (Stammerjohan et al., 2005). Communication Mix For this promotion, integrated marketing communication will be used. Traditional methods of marketing have been criticized as not be able to measure the impacts that the promotion strategies have (Kaser, 2012). Due to the large promotional information reaching the customers, it is necessary to use the right channels and also measure the impacts of the communication strategy (Pickton Broderick 2005). The main communication channels for all sales promotions and advertising strategies are outlined below: Use of magazines: Magazines promoting tourism will be used to market the new theme parks. These magazines are usually read by many tourists where they get the information about the new theme park (Belch Belch, 2011). Use of mass media: The new theme park will be marketed on the national television and this has the ability to reach million of viewers. The problem with this method is that it is hard to determine whether the message have impacts on customers. Use of social media: Social media sites such as face book and twitter will be used to advertise the new theme park. Most of the teenagers and middle aged peo ple mostly use the social media sites and this is an appropriate media to target this group. The use of this media will also allow the park to get feedback information about their services. Evaluation method For the marketing strategies to be effective, it is imperative that they are evaluated to ensure that they reach the target market and also achieve the marketing objectives of the park (Peter Olson, 1998). The main evaluation strategies used are tabulated below: PROMOTIONAL STRATEGY EVALUATION METHODS Use of magazines The magazine will have a hotline telephone number where customers will be promoted to call so as to receive more information. This number will be specific to the magazine users. Based on the number of calls, the effectiveness of the promotional channel can be evaluated. The number of customers attending the park An increase in the number of tickets be sold Use of the television The performance of this promotional channel will be based on the number of calls to a specific telephone number and number of tickets being sold. Most of the sales promotion offers will be done through television and social media. Customers visiting the park will also be asked to indicate where they got information about the theme park from. Based on their response, the most popular communication channel will be identified The increase in the number of tickets sold Social media The social media sites customers will be asked to give a feedback by pressing the button â€Å"Like†on face book or twitter. The number of clicks will be used to evaluate the success of this communication method. References Aaker, D. 1998, Developing Business Strategies, 5th edition, Wiley, New York. Bowen. J. Chen. S. L 2001, â€Å"The relationship between customer loyalty and customer satisfaction†, International Journal of Contemporary Hospitality Management, vol.13 no.5, pp. 213-217. Belch, G. Belch, M. 2011, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill/Irwin. New York. Cateora, P., Gilly, M., Graham, J. 2010, International Marketing, McGraw- Hill/Irwin, New York. Kaser, K. 2012, Advertising and Sales Promotion, South-Western College Publishing. Australia. Kotler, P. Nancy, L. 2005, corporate social responsibility: doing the most good for your company and your cause, John Wiley and Sons, Washington. Kotler, P. 2003, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Wiley, New York. Kotler, P., Bowen, J., Makens, J. 1998, Marketing for hospitality and tourism , Prentice Hall, London, UK. Luna Park 2013, Luna park website. Web. Peter, J. P. Olson, J. C. 1998, Consumer Behavior and Marketing Strategy, McGraw- Hill, Boston. Pickton, D. Broderick, A. 2005, Integrated Marketing Communications, Prentice Hall, London, UK. Ries, A. Trout, J. 2000, Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace, McGraw hill, New York . Stammerjohan, C., Wood, C., Chang, Y., Thorson, E. 2005, an empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge. Journal of Advertising, 34 (4), 55–6. Tellis, J. 1998, Advertising and Sales Promotion Strategy, Addison- Wesley, Sydney, Australia. Water Park Gold Coast 2013, Water Park Gold Coast Website. Web.
Saturday, October 19, 2019
The giver Essay Example | Topics and Well Written Essays - 750 words
The giver - Essay Example In this utopian society, everyone looks the same and this has eliminated any form of competition in the society. The society has also eliminated individual choices from the members of the society, and people are given jobs according to their ability. Spouses are also assigned to the members of the society, and two children are assigned to each family. Jonas, the main character in the story on reaching 12 years is selected to occupy the position of the ‘Receiver of Memory.’ This position entails holding all the memories of the time before the sameness was achieved. Jonas upon receiving the memories also receives the gift of knowledge. This causes him to realize the actual situation that the world he is in-he begins to realize that the situation is dystopian as opposed to utopian. He is faced with the option of either running away or staying in a society devoid of any emotions, choices, or knowledge. What initially seemed like a perfect society is revealed to be a restrict ive society in which freedom is taken away from the people. The conversations in the story revolve around the question of individual freedom, and the effect that the withdrawal of freedom has on the society. The text shows how the intent to construct a utopian society can lead to a dystopian one that does not withhold the principles of utopia. Individual freedom is taken away from when the child is born. ... But even those who came up with the idea of sameness knew that they would be forced to refer to the time before the conformity, and as a result, all the memories of life before sameness have been stored. While equality is one of the ideals that are pursued by a utopian society, Lowry’s work shows the effects of such a pursuit, and how that equality and sameness is achieved in the society. The world that has initially seemed inviting is then revealed for what it truly is. Any form of resistance to the system causes the individual to be eliminated (referred in the book as being released) from the society. The book seeks to warn of the concept of utopia through the way that the society treats the concepts of freedom and memory. The collective memories of the society have been suppressed to enable state control. The suppression of memory has been seen to be an effective tool for control. The regaining of the collective or even the individual memory leads to the potential for rebel lion. Without their memories and without access to the collective memories, the citizens in their sameness are convinced that the utopian society that has been created for them is the ideal society for them to exist in. A utopian society is a highly ordered society. There is no deviation from the routine that has been set for the people. In the book for example, there is a set time for the families to have breakfast and during the meal, there is a compulsory sharing of dreams and in the evening during supper, there is a compulsory expression of feelings that is supposedly for the purposes of avoiding the buildup of any form of emotion. The ideals of a utopian state are for every member of the
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